Privacy & Data Protection Policy

Last Revised: August 10, 2026

At BARVIONEX™, operated by Vera Bradley, Inc., we understand that privacy matters. We are committed to handling personal information responsibly and providing transparency about how information may be collected, used, stored, and shared when you browse our website, place an order, or communicate with us.

This Privacy & Data Protection Policy applies to information collected through our online store and related services.

By accessing or using our website, you acknowledge the practices outlined below.

1. Information We May Collect

We collect information that helps us operate our store, fulfill purchases, provide customer support, and improve the shopping experience.

Information You Choose to Provide

Depending on how you interact with BARVIONEX™, you may provide information when you:

  • Place or manage an order

  • Create or use a customer account

  • Subscribe to promotional emails or updates

  • Submit a customer service request

  • Complete forms or communicate with us

This information may include:

Contact Information
Your name, email address, telephone number, or other contact details.

Order Information
Products purchased, order details, shipping information, and delivery preferences.

Billing Information
Billing address and other information necessary to complete a transaction.

Payment card details are generally handled by authorized payment processors rather than directly stored by BARVIONEX™.

2. Information Collected During Your Visit

Certain technical information may be collected automatically when you browse our website.

This can include:

  • Internet Protocol (IP) address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Referring pages or websites

  • Approximate interaction times

  • Shopping and browsing activity

  • Cookie and similar technology identifiers

This information can help us understand how visitors use our store and identify opportunities to improve website performance and usability.

3. How We Use Personal Information

Information collected through our website may be used for legitimate business purposes, including the following.

Order Processing & Fulfillment

We may use your information to:

  • Confirm your purchase

  • Process your order

  • Arrange delivery

  • Provide shipping or tracking updates

  • Manage returns or other order-related requests

Customer Service

Information may be used to respond to questions, resolve concerns, and provide support relating to purchases or our products.

Store Improvement

Browsing and interaction information may help us understand customer preferences, improve website navigation, refine product presentation, and enhance the overall online shopping experience.

Marketing Communications

If you choose to receive promotional communications, we may use your contact information to send:

  • Product updates

  • New collection announcements

  • Special offers

  • Store news

  • Promotional campaigns

You may unsubscribe from marketing communications at any time.

Fraud & Security Prevention

Information may also be used to detect suspicious activity, protect customer accounts, reduce fraudulent transactions, and maintain the security of our website.

4. Protecting Your Information

BARVIONEX™ takes reasonable measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

Secure Data Transmission

Our website and payment systems may use encrypted connections and secure technologies when transmitting sensitive information.

Controlled Access

Access to customer information is limited to authorized personnel and service providers who require the information to perform legitimate business functions.

Secure Payment Processing

Payment transactions are handled through third-party payment providers and authorized gateways.

BARVIONEX™ does not intentionally retain complete credit or debit card numbers after payment processing.

While we take reasonable precautions, no electronic transmission or storage system can be guaranteed to be completely secure.

5. When Information May Be Shared

We do not sell or rent personal information as part of our ordinary business operations.

Certain information may, however, be shared with trusted third parties when necessary to operate our store and provide services.

These parties may include:

  • Payment processors

  • Shipping and logistics providers

  • Ecommerce technology providers

  • Website hosting services

  • Customer service platforms

  • Analytics providers

  • Email and communication services

  • Advertising and marketing partners

Service providers are permitted to use information only as necessary to provide their respective services and may operate under their own privacy practices.

Information may also be disclosed where required by applicable law, regulation, legal process, or governmental request.

6. Cookies & Similar Technologies

BARVIONEX™ may use cookies and related technologies to support website functionality and improve your online experience.

Essential Cookies

These help basic store features function properly, including:

  • Shopping carts

  • Secure checkout

  • Account access

  • Website navigation

Analytics & Performance Cookies

These technologies help us understand how visitors interact with our website so we can evaluate performance and improve usability.

Advertising Cookies

Subject to your preferences and applicable law, certain technologies may help deliver advertising that is more relevant to your interests.

You can usually control or disable cookies through your browser settings.

Please be aware that disabling essential cookies may affect certain shopping or checkout functions.

7. Advertising & Analytics Partners

We may work with third-party advertising and analytics providers to measure website activity, understand campaign performance, and deliver relevant advertisements.

Depending on the services used, these providers may include platforms such as:

Meta
Including Facebook and Instagram advertising services.

Google
Including advertising and analytics services.

These third parties may use cookies, pixels, device identifiers, or similar technologies according to their own privacy policies.

Where available, personalized advertising preferences can generally be managed through the applicable platform or browser settings.

8. Email Preferences

If you provide your email address, we may use it for transactional messages such as:

  • Order confirmations

  • Shipping notifications

  • Customer service correspondence

  • Important account or order information

If you separately choose to receive promotional emails, we may also send marketing content.

Marketing messages will include an unsubscribe option where required.

You can opt out of promotional emails at any time without affecting essential transactional communications relating to an existing purchase.

9. Your Privacy Choices

Depending on applicable law and your location, you may be able to request certain actions relating to your personal information.

These may include requesting to:

  • Review certain personal information we hold about you

  • Correct inaccurate information

  • Update account details

  • Opt out of marketing communications

  • Manage cookie preferences

  • Request deletion of eligible information

Some information may need to be retained where required for legal, security, accounting, fraud-prevention, or legitimate business purposes.

To submit a privacy-related request, contact us using the information provided at the end of this policy.

10. California Visitors

California residents may have additional privacy rights under applicable state privacy laws.

Where applicable, visitors may request information about certain data practices or exercise rights available under California law.

We also aim to make this Privacy Policy readily accessible through our website so visitors can understand how information is handled.

Privacy-related requests from California residents may be submitted to our customer support email.

11. Children’s Information

BARVIONEX™ is intended for a general adult shopping audience and is not designed to knowingly collect personal information from children under the age required by applicable privacy law.

If we become aware that information has been collected from a child in circumstances where parental or guardian consent was required, we will take reasonable steps to remove that information.

Parents or guardians who believe a child has submitted personal information may contact us directly.

12. External Websites & Third-Party Links

Our website may occasionally contain links to external websites, payment providers, social networks, or other third-party services.

Once you leave our website, the privacy practices of those third parties apply.

BARVIONEX™ is not responsible for the content, security, or privacy practices of independently operated third-party websites.

We encourage customers to review the privacy policies of external services before submitting personal information.

13. Data Retention

We may retain personal information only for as long as reasonably necessary to:

  • Complete transactions

  • Provide customer support

  • Maintain business and accounting records

  • Meet legal obligations

  • Resolve disputes

  • Prevent fraud

  • Enforce agreements

  • Protect our legitimate business interests

Retention periods may vary depending on the type of information and applicable requirements.

14. Security Incidents

If a security incident involving personal information occurs, we will evaluate the situation and take appropriate steps in accordance with applicable legal requirements.

Where notification is legally required, affected individuals and relevant authorities will be informed through appropriate channels.

15. Changes to This Policy

We may revise this Privacy & Data Protection Policy periodically to reflect changes in:

  • Our business practices

  • Website functionality

  • Technology

  • Service providers

  • Legal or regulatory requirements

The latest version will be posted on this page together with an updated revision date.

We encourage visitors to review this policy periodically.

Questions About Your Privacy?

If you have questions about this policy, wish to update personal information, or would like to submit a privacy-related request, please contact us.

Brand: BARVIONEX™
Company: Vera Bradley, Inc.
Email: service@barvixc.com

Please include enough information in your message for us to understand and respond to your request.

BARVIONEX™ respects your privacy and is committed to creating a shopping experience built around transparency, security, and customer confidence.